Peach Bowl 2027 Hotels: Eight of Nine Near the Stadium Would Sell New Year's Eve, Two of Them a 2-Minute Walk
By Matt Spaulding · November 11, 2026
Photo: BullDawg2021, CC BY 4.0, via Wikimedia Commons
Eight of the nine downtown hotels we read on 10 and 11 November 2026 would sell 31 December and 1 January each as a single night. Two of them, Hotel Phoenix and Reverb by Hard Rock Atlanta Downtown, are a 2-minute walk from Mercedes-Benz Stadium. The one that would sell neither night was the Omni Atlanta Hotel at Centennial Park.
The Chick-fil-A Peach Bowl, a College Football Playoff quarterfinal, is on Friday 1 January 2027 at Mercedes-Benz Stadium. The playoff's own page lists kickoff as TBD. Selection Day, when the playoff sets its 12-team bracket, is Sunday 6 December, 26 days before the game. Every read below was taken before anyone knew which teams were coming.
We couldn't find a 2026-27 hotel list or booking partner on the bowl's site when we looked in November.
Nine hotels, 31 December and 1 January
Each search was for two adults, one night at a time, with arrivals on Thursday 31 December and Friday 1 January. Availability changes daily.
The Omni's screen, read on 10 November, answered a one-night search from 31 December with "We have no availability at Omni Atlanta Hotel at Centennial Park for 2 adults on your dates." Its one-night calendar showed 27 to 30 December and 2 January onward as available, and marked 31 December and 1 January "Not Available Date". The two-night calendar marked arrivals on 30 December, 31 December and 1 January not available too.
Seven of the nine were also asked for Saturday 2 January, and all seven would sell it, the Omni included. So six would sell each of 31 December, 1 January and 2 January as a single night: Signia by Hilton Atlanta, Embassy Suites by Hilton Atlanta at Centennial Olympic Park, the Hilton Garden Inn Atlanta Downtown, The Westin Peachtree Plaza, Atlanta, The Ritz-Carlton, Atlanta and the JW Marriott Atlanta Downtown. At the Westin, the Ritz-Carlton and the JW, read on 11 November, every arrival from 29 November to 2 January showed a price.
When we read their booking screens on 29 October, for a 17 November stay, none of the nine showed a resort or destination fee. All nine are inside the city, where a room carries 8% hotel tax, 8.9% sales tax and Georgia's $5 a night fee; our Atlanta hotel tax guide has the screens.
Walks and hotel parking, closest first
Walk times were measured on 29 October, on foot on a normal day, to the nearer of two points on the stadium's perimeter (OpenStreetMap has no gate points), and all nine came out nearer the east side. They don't allow for game-day closures or gate assignments. Seven of the nine sit in the Centennial Olympic Park area and two in Peachtree Center. The full walk table is in our guide to hotels near Mercedes-Benz Stadium.
Hotel Phoenix and Reverb, the two closest, each showed six room types on 31 December and on 1 January, with no minimum-stay wording. We didn't read 2 January for either.
Hotel Phoenix lists valet at $25 for up to 2 hours, $45 for 2 to 6 hours, $65 for 6 hours or more and $75 for an oversized vehicle, and says rates may vary during major downtown events. Like every parking price here, it doesn't say whether tax is added.
Reverb doesn't publish a parking price at all. Its garage entrance is at 38 Mangum St SW, so call the desk before you pull in.
Signia is a 7-minute walk with valet only, $65 with in-and-out. The hotel says that price varies on event days.
The Omni is 10 minutes out and valet only: $75 overnight, and by day $35 for up to 3 hours, $45 for 3 to 6 and $75 for 6 or more. Embassy Suites (13 minutes) is valet only too, at $60 a night, and the EV charging is free.
Only two of the nine list a self-parking rate, and both are 17 minutes out. The Hilton Garden Inn has a covered garage at $45 a day, in and out for overnight guests, or $60 for valet. The Westin charges $65 a day either way.
The Ritz-Carlton (19 minutes) lists valet only, at $73 a day, and its garage clears 6 ft 5 in. The JW Marriott is the longest walk at 23 minutes, with valet at $65 a day and no self-parking rate listed.
Hawks and Falcons games around the bowl
Counting the bowl, downtown has a game four days running. The Hawks host the Bucks at State Farm Arena on Thursday 31 December and the Mavericks on Saturday 2 January. The arena lists those events as starting at 3:00 p.m. and 7:30 p.m., which may not be tip-off. The Falcons host the Saints at Mercedes-Benz Stadium on Sunday 3 January at 1:00 p.m., two days after the quarterfinal in the same building. We didn't read any hotel for 3 January.
Stadium parking and getting around on 31 December and 1 January
Mercedes-Benz Stadium sells parking through its own site, parking.mercedesbenzstadium.com, which runs with JustPark. It says to reserve and pay ahead, and that some lots may take payment on site but availability can't be guaranteed, especially at peak events. No Peach Bowl lot times were posted in November. The only times we found are for the Falcons game on 3 January: parking and tailgating open at 8:30 a.m.
MARTA runs New Year's Eve and New Year's Day on a Sunday bus schedule and Modified Sunday rail, per its 2026 holiday schedule. In November, Centennial Olympic Park's site listed no events at all, New Year's Eve included. We couldn't read the city's site, atlantaga.gov, so check there for anything else downtown.
